The Blog of Andrew Hunter: Biting into the Apple

February 06, 2006

Biting into the Apple

I set myself a challenge the other day.

Try to get to number 1 in Google for one of the most searched for terms on the internet - "ipod".

Now, this is difficult. If I could reach number one in the search engines for "ipod" from a little work over the weekend I'd be a very rich man. But, even though it's an almost impossible challenge to compete with Amazon, ebay, BBC, I've already had some pretty good results for Gumtree.com.

second hand ipods - position 2 of 444,000
cheap ipods - posiiton 5 of 200,000
cheap ipod london - position 1 of 249,000
ipods London - position 4 of 2,850,000
ipod london - position 4 of 1,890,000
second hand ipod nano - position 1 of 65,600

These positions equate to about a couple hundred clicks per day.

Just goes to show that good site architecture, page optimisation, linking (like i'm doing in this post!) and understanding of the PR algorithm can result in decent amounts of traffic from competitive keywords.

Posted by andrew at February 6, 2006 01:21 PM

Comments

Interesting stuff - how do you convert clicks to sales though? The conversion ratio has got to be the key stat for success, right?

Posted by: Alex at February 8, 2006 03:02 AM

Exactly. The aim is to monetize the clicks you get in the most effective way. So for Gumtree (a free listing site like craigslist) I try and direct the traffic towards revenue streams + relevant high rev pages.

Example
daily visits to ipod listings page = 8000
daily adsense revenue from ipod page = $80
click value for this page = 1 cent per click
(or 300 natural search clicks p/d = $3 per day)

So if you can do this for 10,000 high traffic keywords, you win :)

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