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Host and Creator of Attaché

About Alex

Alex Hunter is a branding and customer experience expert, keynote speaker, and angel investor.

He is also the creator and host of Attaché, an award-winning online travel show, aimed at showing frequent travellers all they need to know before visiting a city on company business.

Previously, Alex served as the global Head of Online for the Virgin Group, overseeing the Virgin brand’s global digital strategy in its entirety, as well as Sir Richard Branson’s personal digital strategy.

Before joining the Virgin Group, Alex was part of the founding team of award-winning US airline Virgin America. His work at Virgin America was covered by Time magazine, CNN, and CNBC, and received several accolades including ad:tech and Webby Award honors.


Alex most recently served as the Chief Executive of a venture-backed digital music company, with investment from the backers of Twitter, Tumblr, Medium, and Kickstarter. He steered the company through a successful international mergers and acquisitions deal, and significant multi-national growth in under a year.

He has been a mentor at the SeedCamp venture capital and angel funding events in London and South Africa, and served on the Board of Trustees for the UK non-profit Drinkaware for over 5 years. 

Alex is a highly regarded public speaker, appearing all over the world at major industry events such as ad:tech, Future of Web Apps (London, Las Vegas, Dublin, and Miami) and Thinking Digital. Other clients include Twitter, Volkswagen, L'oreal, IKEA, Cisco, Deloitte, Procter & Gamble, O2, CapitalOne and the BBC.


Alex is one of the most sought after business speakers on the corporate circuit and appears all over the world at major industry events such as ad:tech, SuperReturn, Future of Web Apps (London, Dublin, Las Vegas & Miami), Thinking Digital, Marketing 2.0, CIO Connect, iStrategy, Tech4Africa, MARKA, SuperReturn, and Internet World. He’s also spoken at private events for organizations such as Twitter, Volkswagen, L'oreal, IKEA, Cisco, Deloitte, Pepsi, Procter & Gamble, O2, CapitalOne and the BBC..

He is a passionate, energetic and knowledgeable speaker who can engage any size audience size in any industry. The topics he speaks on include branding, customer loyalty, reputation, marketing and how they all intersect with the digital world.

“Exceptional. A truly gifted speaker” – Royal College of Nursing

"Alex was brilliant and received a lot of great feedback (and will continue to do so over the next few days/weeks I am sure). Please do re-iterate it for me as he really was fantastic!" - IKEA

“Entertaining, relevant and quite inspirational…one of our best events ever.”Nationwide

“Very engaging. His personable style meant that the subject matter was easily absorbed and interest was held throughout.” News International




Recently I found myself arriving in cities that I’ve never been to before and know very little about. On any level. Culture, language, transport, money, food, etiquette, etc. But I found that modern travel content hasn’t caught up with the modern traveller. Most modern travel shows are 60 minutes long, US-centric, full of bad and often inaccurate information, and almost exclusively aimed at tourists.

So I wanted to create something different. Something aimed at the frequent traveller, something portable and short-form. Something...useful.

The modern traveller doesn’t have time for an hour long travel show full of misinformation and cheesy tourist traps. They want accurate, well-researched, practical, on-the-ground information they can use on frequent, brief trips to cities around the world.

So we created Attaché - a new kind of travel show, created and curated for the experienced traveller. Designed to equip them with the information they need to make the most of their brief but busy visits to some of the world’s greatest cities. Packed with tips on transport, food, money, and etiquette, we’re creating digital guides to digital cities .

— TBCAsia 2016


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Contact Alex

Want Alex to speak at your next event?

Want Alex to work with your business on your brand, customer experience, loyalty?

Want to shoot the breeze about branding, the web, travel or anything else?

Cool, just drop him a line and we’ll make it happen.

Either email him at ahunter (at) haebc.com

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