Alex Hunter

My interview with Zoopy at Tech4Africa

I had a lot of fun doing this interview with the Zoopy team at the recent Tech4Africa conference in Johannesburg.

Brand Reputation Management

I don’t understand some of these social media agencies and “gurus.” There’s so many of them out there that offer a range of services that I don’t think they can possibly deliver on. Let’s look at the one that really irks me.
Brand Reputation Management
What they say: “We’ll manage the fallout when something bad happens and [...]

Inspector Sands

I learned something last night.

I was standing on the platform at Earl’s Court Station at about 11:50pm waiting for a train back to Parsons Green when over the PA comes a very odd announcement. An announcement came over the PA in perfect Received Pronunciation and in a clearly rehearsed manner said:

“Would Inspector Sands please come to the operations room immediately.”

My interview with Taxi

I had fun working with the guys at TAXI on this interview about the future of branding, loyalty, traditional marketing vs. “new” marketing. What do you think? I’d love your thoughts.
http://www.designtaxi.com/article/100759/The-Future-of-Digital-Marketing/

Why retweet marketing campaigns are the devil

Recently United Airlines (@UnitedAirlines) ran a campaign on Twitter to celebrate the 1st anniversary of their Twitter account, or “Tware” as they like to call it. The basic structure of the campaign involved asking Twitter users to retweet a marketing message for entry into a contest. This is a bad idea. A very bad idea.